Welcome to the latest edition of Creator Collab House. I’m your host, Simon Owens. For those who don’t know me, I write a media industry newsletter you should definitely check out. Today’s featured creator is Ben Collins, who runs a Google Sheets-focused blog
Do you know that video and audio transcription always have highest content ranking? In this situation, I usually use this mp3 to text converter. https://audext.com/mp3-to-text/. Additionally, this software can also improve your SEO.
Now that you've established a strong readership and SEO, do you ever think about expanding your beat into other accounting based software like Excel, or do you think that would be a bad strategic idea?
This is a thoroughly enlightening interview, Simon! Ben's transition from forensic accounting to becoming a Google Sheets expert is a testament to how diversifying one's skill set can lead to unforeseen success. His strategy of offering free courses as lead magnets is ingenious and clearly effective. It's a great reminder that value-driven content can help grow an audience. On a side note, as someone who frequently engages with long-form content, I've found transcription software, for instance https://rythmex.com/, to be incredibly helpful in capturing and organizing information from interviews and podcasts. It might be something worth exploring for those wanting to repurpose their content in different formats.
Do you build out any community features for your readership, like a Facebook Group or Slack channel? Seems like the kind of thing where readers could create a lot of value by asking and answering each other's questions about specific Google Sheets functionality.
Do you know that video and audio transcription always have highest content ranking? In this situation, I usually use this mp3 to text converter. https://audext.com/mp3-to-text/. Additionally, this software can also improve your SEO.
Now that you've established a strong readership and SEO, do you ever think about expanding your beat into other accounting based software like Excel, or do you think that would be a bad strategic idea?
This is a thoroughly enlightening interview, Simon! Ben's transition from forensic accounting to becoming a Google Sheets expert is a testament to how diversifying one's skill set can lead to unforeseen success. His strategy of offering free courses as lead magnets is ingenious and clearly effective. It's a great reminder that value-driven content can help grow an audience. On a side note, as someone who frequently engages with long-form content, I've found transcription software, for instance https://rythmex.com/, to be incredibly helpful in capturing and organizing information from interviews and podcasts. It might be something worth exploring for those wanting to repurpose their content in different formats.
How do you price your courses? How price sensitive are your customers?
Do you build out any community features for your readership, like a Facebook Group or Slack channel? Seems like the kind of thing where readers could create a lot of value by asking and answering each other's questions about specific Google Sheets functionality.