Welcome to the latest edition of Creator Collab House. I’m your host, Simon Owens. For those who don’t know me, I write a media industry newsletter you should definitely check out. Today’s featured creator is Bob Cesca, the voice behind the popular politics podcast
What do you think is the #1 driver to get a free listener to convert into a paid listener on Patreon? What kind of calls to action do you use to entice people into going to your Patreon page and signing up?
"I should also note, too, that your show probably shouldn’t rely exclusively on outside guests. My recommendation is to launch the show with the same host/hosts for a few years in order to build your audience based on who *you* are. This way, even if you have a bad interview one day, your listeners are still there for you and not necessarily your guests. You need to be the thing people listen for, if that makes sense."
I know lots -- LOTS -- of podcast that are basically all about guest interviews. And they're great! I love a lot of them. But I definitely know that for some of them, I'm listening for the guest and not the interviewer.
How, exactly, do you weave yourself into it with the right balance so that you give listeners a reason to listen for you? (Or, is it just something natural about the way you go about it?)
How do you get to that consistency of 4 episodes a week? Do you not edit much? Employ someone to do that? Or to book and schedule your guests? I find that there's often like 2 full days of work around 1 hour of recording. (Mind you, I'm only a few months in, I'll get faster.)
How Bob Cesca built a paid membership for his politics podcast
What do you think is the #1 driver to get a free listener to convert into a paid listener on Patreon? What kind of calls to action do you use to entice people into going to your Patreon page and signing up?
I thought this comment was really interesting:
"I should also note, too, that your show probably shouldn’t rely exclusively on outside guests. My recommendation is to launch the show with the same host/hosts for a few years in order to build your audience based on who *you* are. This way, even if you have a bad interview one day, your listeners are still there for you and not necessarily your guests. You need to be the thing people listen for, if that makes sense."
I know lots -- LOTS -- of podcast that are basically all about guest interviews. And they're great! I love a lot of them. But I definitely know that for some of them, I'm listening for the guest and not the interviewer.
How, exactly, do you weave yourself into it with the right balance so that you give listeners a reason to listen for you? (Or, is it just something natural about the way you go about it?)
How do you get to that consistency of 4 episodes a week? Do you not edit much? Employ someone to do that? Or to book and schedule your guests? I find that there's often like 2 full days of work around 1 hour of recording. (Mind you, I'm only a few months in, I'll get faster.)