Welcome to the latest edition of Creator Collab House. I’m your host, Simon Owens. For those who don’t know me, I write a media industry newsletter you should definitely check out. Today’s featured creator is James Cridland, the person behind the podcast industry newsletter
Do you think Spotify's big investments in the podcast space are resulting in quicker audience growth for all podcasts? What I mean by that is that the company seems to be converting a lot of music listeners into podcast listeners, which I'm guessing is creating downstream success for all podcasts.
A lot of solo newsletters that launch these days rely on a paid content model, but you chose to keep your content 100% free. What are the advantages of the free model? Do you think more newsletters should try to go the ad-supported route instead of always defaulting to paid?
For your classifieds section, what kind of advertisers are you seeing the most often? Is it companies posting job ads to work on podcasts? Podcasters trying to promote their shows to a larger audience? Companies that service podcasters?
Do you think Spotify's big investments in the podcast space are resulting in quicker audience growth for all podcasts? What I mean by that is that the company seems to be converting a lot of music listeners into podcast listeners, which I'm guessing is creating downstream success for all podcasts.
A lot of solo newsletters that launch these days rely on a paid content model, but you chose to keep your content 100% free. What are the advantages of the free model? Do you think more newsletters should try to go the ad-supported route instead of always defaulting to paid?
For your classifieds section, what kind of advertisers are you seeing the most often? Is it companies posting job ads to work on podcasts? Podcasters trying to promote their shows to a larger audience? Companies that service podcasters?