Do you think Spotify's big investments in the podcast space are resulting in quicker audience growth for all podcasts? What I mean by that is that the company seems to be converting a lot of music listeners into podcast listeners, which I'm guessing is creating downstream success for all podcasts.
I'm fascinated at Spotify. After all this money and investment into podcasts on Spotify, only 25% of monthly users listen to podcasts on the platform. I wonder what's up with that? But certainly any investment into good podcast content is a benefit for the podcast industry at large.
A lot of solo newsletters that launch these days rely on a paid content model, but you chose to keep your content 100% free. What are the advantages of the free model? Do you think more newsletters should try to go the ad-supported route instead of always defaulting to paid?
I've gone for free, but also have very unobtrusive ads - small logos, text, and that's about it. There's a finite amount of paid subscriptions that we're each willing to take out, and I'd rather give information out to as many people as possible. Either that or imposter syndrome.
For your classifieds section, what kind of advertisers are you seeing the most often? Is it companies posting job ads to work on podcasts? Podcasters trying to promote their shows to a larger audience? Companies that service podcasters?
Do you think Spotify's big investments in the podcast space are resulting in quicker audience growth for all podcasts? What I mean by that is that the company seems to be converting a lot of music listeners into podcast listeners, which I'm guessing is creating downstream success for all podcasts.
I'm fascinated at Spotify. After all this money and investment into podcasts on Spotify, only 25% of monthly users listen to podcasts on the platform. I wonder what's up with that? But certainly any investment into good podcast content is a benefit for the podcast industry at large.
A lot of solo newsletters that launch these days rely on a paid content model, but you chose to keep your content 100% free. What are the advantages of the free model? Do you think more newsletters should try to go the ad-supported route instead of always defaulting to paid?
I've gone for free, but also have very unobtrusive ads - small logos, text, and that's about it. There's a finite amount of paid subscriptions that we're each willing to take out, and I'd rather give information out to as many people as possible. Either that or imposter syndrome.
For your classifieds section, what kind of advertisers are you seeing the most often? Is it companies posting job ads to work on podcasts? Podcasters trying to promote their shows to a larger audience? Companies that service podcasters?