We keep hearing that Apple is gearing up an "originals" podcast lineup to compete with Spotify, but so far their output has been tepid. Do you think they really care that much about losing podcast dominance?
I think at the moment it's just podcasts connected to their Apple TV shows, alongside audio for their news product. They don't seem to be doing a Spotify and building/buying their own content operations. It will be interesting to see if the launch of subscription podcasts also includes some of their own originals to prime that pump.
Now that Spotify can effectively deliver talk radio (ie podcasts) + music, do you think a decrease in traditional radio consumption will accelerate? In other words, is Spotify becoming the killer app that can replace radio?
Spotify have always talked about radio being a big competitor for eartime, so that product and others will always try and target radio listening. I still think Spotify, and others, fail to understand why (and how) people listen to broadcast radio and the inherent value in lean back audio. It would be mad to think that all new audio types wouldn't affect radio in some way (maybe more in total hours than reach) but I don't think it's going away soon. Also, commentators also think of American radio as Radio. US broadcast output is far poorer than European/Australian programming, which has often held up much better and innovated far more than the US.
Do you know how you will design your paid newsletter? What do you think you could offer that readers aren't currently getting with the free newsletter?
I think there's an opportunity to give a deeper dive into individuals and companies. But I think the real value is also in providing internal presentations and seminars that company subscribers may get access to.
We keep hearing that Apple is gearing up an "originals" podcast lineup to compete with Spotify, but so far their output has been tepid. Do you think they really care that much about losing podcast dominance?
I think at the moment it's just podcasts connected to their Apple TV shows, alongside audio for their news product. They don't seem to be doing a Spotify and building/buying their own content operations. It will be interesting to see if the launch of subscription podcasts also includes some of their own originals to prime that pump.
Now that Spotify can effectively deliver talk radio (ie podcasts) + music, do you think a decrease in traditional radio consumption will accelerate? In other words, is Spotify becoming the killer app that can replace radio?
Spotify have always talked about radio being a big competitor for eartime, so that product and others will always try and target radio listening. I still think Spotify, and others, fail to understand why (and how) people listen to broadcast radio and the inherent value in lean back audio. It would be mad to think that all new audio types wouldn't affect radio in some way (maybe more in total hours than reach) but I don't think it's going away soon. Also, commentators also think of American radio as Radio. US broadcast output is far poorer than European/Australian programming, which has often held up much better and innovated far more than the US.
Do you know how you will design your paid newsletter? What do you think you could offer that readers aren't currently getting with the free newsletter?
I think there's an opportunity to give a deeper dive into individuals and companies. But I think the real value is also in providing internal presentations and seminars that company subscribers may get access to.